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Version 1
December 10, 2025
AI-powered mobile app with comprehensive features
Version 2
December 11, 2025
Complete agent operating system with CRM, marketing, and business intelligence
Presentation
December 22, 2025
View the Sotheby's V1 Presentation PDF
Forbes Article
January 5, 2026
The Future of Real Estate: How MCP Servers Could Redefine Efficiency
draft SOW for AI APP
January 7, 2026
The estimated cost for the Minimum Viable Product is $50,000, based on an estimated workload of approximately 200 hours at a rate of $250 per hour.

AI-Powered Mobile App

Luxury Real Estate Intelligence in Your Pocket

ARTIFICIAL INTELLIGENCE LUXURY REAL ESTATE INNOVATION

The Vision

Mobile-First Innovation

In the competitive landscape of luxury real estate, Sotheby's International Realty stands at the forefront of innovation. Our AI-powered mobile app represents the next evolution, putting comprehensive property intelligence directly in the hands of agents and clients, anywhere, anytime.

The Mobile Opportunity

High-net-worth clients live on their mobile devices. Our agents work on the go. This native iOS and Android app delivers seamless, personalized experiences that position Sotheby's as the undisputed technology leader in luxury real estate.

Coming Soon

Version 1 Content

This is the original presentation from December 10, 2025.

ONE Agent Operating System

The Complete Platform to Run Your Luxury Real Estate Business

ARTIFICIAL INTELLIGENCE LUXURY REAL ESTATE INNOVATION

The Vision

Your Command Center

ONE Sotheby's agents deserve more than tools, they need a complete operating system. This platform combines AI intelligence with CRM, marketing automation, MLS integration, and business analytics in one seamless mobile experience. Finally, everything you need to run your business in your pocket.

Built for Real Estate Professionals

Inspired by platforms like Compass, but built specifically for ONE Sotheby's luxury market. From morning pipeline reviews to evening client follow-ups, this is the single app where agents manage contacts, market properties, track deals, and grow their business.

Why Agents Need More

📱

Fragmented Tools

Agents juggle 5-8 different apps daily - MLS, CRM, marketing tools, showing schedulers, and more. Productivity suffers from constant app switching

💼

No Business Command Center

Agents lack real-time visibility into their pipeline, GCI, and business metrics. Critical decisions are made without proper data

🎯

Competitive Disadvantage

Compass agents have an integrated platform. ONE Sotheby's agents deserve better - a luxury-focused system that rivals and exceeds the competition

🔗

Disconnected Systems

CRM doesn't talk to MLS. Marketing isn't tied to listings. Client activity isn't connected to follow-ups. Data lives in silos

ONE Complete Operating System

Everything in One Platform

A unified system integrating with Rechat CRM, Brokerage Engine, and MLS to give agents everything they need to run their business from one mobile app.

👥

Smart CRM

• Complete contact management with AI enrichment
• Follow-up reminders and task automation
• Client pipelines by stage (lead → closing)
• Notes, documents, and communication history
• Integrates with Rechat platform

🎨

Marketing Hub

• On-brand social posts and email templates
• AI-generated listing presentations
• Automated flyer and brochure creation
• Direct sharing to social platforms
• Connected to Rechat marketing API

🔍

Property Search & MLS

• Full MLS integration plus ONE SIR listings
• Client-specific saved searches
• Property matching with CRM contacts
• Automatic client notifications
• AI-powered property recommendations

📊

Business Dashboard

• Real-time GCI and commission tracking
• Pipeline visualization and forecasting
• Listing and buyer activity metrics
• Team performance KPIs
• Syncs with Brokerage Engine

🏠

Showing Management

• Easy showing scheduling and calendar
• Buyer feedback collection
• Instant seller reports and updates
• Activity tracking per listing
• Automated follow-up workflows

🏗️

New Development Center

• Centralized inventory management
• Dynamic pricing and availability
• Incentive and promotion tracking
• Document library (floor plans, specs)
• Developer collaboration tools

Mobile Experience

9:41
SOTHEBY'S
AI Knowledge
for Agents
ACTIVE LISTING
$8,450,000
5 bed • 6 bath • 6,820 sqft
1247 Ocean Boulevard, Miami Beach
🧠
AI Insight: Property shows 23% above market average for neighborhood. Ideal for ultra-luxury buyers.
Ask AI
Share
Schedule
Agent Pro App
9:41
🔍 Miami Beach Waterfront
95
195
836
826
441
✈
Miami Beach
SOUTH BEACH
Downtown
Hialeah
Coral Gables
291
1
1
1
7
2
List
Map
Location Intelligence
9:41
SOTHEBY'S
Smart
Notifications
🏠
New Matching Property
Waterfront estate in Bal Harbour matches your client's preferences
$7,850,000
📉
Price Reduction
1247 Ocean Blvd reduced by $350K
2 hours ago
⭐
Client Activity
Sarah Martinez viewed 3 properties in your portfolio
5 hours ago
Real-Time Alerts

AI-Powered Intelligence Layer

🧠

AI Knowledge Base

Instant answers about properties, market data, neighborhoods, and transaction details - your intelligent assistant for every client conversation

🎯

Smart Matching

AI automatically matches properties to clients based on preferences, behavior, and budget - prioritizing your daily outreach

💬

Voice AI Assistant

Hands-free queries while driving between showings - update CRM, schedule showings, get property details

📈

Predictive Analytics

AI predicts deal likelihood, optimal pricing, and client readiness - helping you focus on high-probability closings

✍️

Content Generation

AI writes property descriptions, social posts, and email campaigns in your voice - maintaining luxury brand standards

🔔

Smart Notifications

Intelligent alerts for price changes, new matches, showing requests, and follow-up reminders - never miss an opportunity

Business Impact & ROI

60%

Time Savings

Eliminate app-switching and manual data entry with unified platform

3x

Pipeline Velocity

Automated follow-ups and smart matching accelerate deals

45%

Higher Close Rate

Data-driven insights and timely outreach convert more leads

Strategic Value

• Agent Retention: Top producers stay when you give them best-in-class tools
• Recruitment Edge: Win talent wars by offering superior technology platform
• Market Position: Match or exceed Compass capabilities in luxury segment
• Data Intelligence: Centralized business metrics inform strategic decisions
• Brand Consistency: All marketing materials automatically on-brand

Integration Architecture

Rechat Integration

Deep integration with Rechat CRM and marketing platform. Bidirectional sync ensures contact data, marketing campaigns, and client communications flow seamlessly between systems.

MLS & Property Data

Real-time MLS feeds combined with proprietary ONE SIR listings. Property data, photos, and updates sync automatically for accurate, up-to-date information.

Brokerage Engine

Direct connection to Brokerage Engine accounting system for real-time GCI tracking, commission calculations, and financial reporting. Agents see live business metrics.

Native Mobile Tech

Built with Swift/SwiftUI (iOS) and Kotlin (Android) for optimal performance. Cloud infrastructure ensures data sync across devices with offline capability for critical workflows.

Development Roadmap

1

Phase 1: Foundation (8-10 weeks)

Core CRM with Rechat integration, property search with MLS feeds, basic business dashboard with Brokerage Engine connection, and essential showing management workflows

2

Phase 2: Intelligence (8-10 weeks)

AI knowledge base and assistant, smart client-property matching, marketing hub with content generation, automated follow-up system, and predictive analytics engine

3

Phase 3: Scale (6-8 weeks)

New development center, advanced team features and KPIs, enhanced reporting and analytics, client portal integration, and mobile app optimization

4

Phase 4: Launch & Iterate (4-6 weeks)

Beta program with top agents, feedback integration and refinement, training materials and onboarding, full rollout to ONE Sotheby's network, and ongoing feature releases

Competitive Positioning

ONE's Answer to Compass

Compass revolutionized agent productivity with their integrated platform. ONE Sotheby's deserves an equally powerful system - purpose-built for luxury real estate with superior AI capabilities and seamless integration with existing tools agents trust.

Complete Agent Platform

Like Compass, everything in one place - but built specifically for luxury market with superior AI intelligence and ONE Sotheby's brand integration

Integrated Ecosystem

Leverages Rechat and Brokerage Engine - proven systems agents already use, enhanced with mobile access and AI capabilities

Recruitment Advantage

Win talent wars by offering technology platform that matches or exceeds Compass while maintaining ONE Sotheby's luxury positioning

First-Mover in Luxury

First truly comprehensive mobile operating system designed specifically for high-end residential real estate professionals

Building Your Operating System

Partnership Approach

We'll work closely with your team, Rechat, and Brokerage Engine to build a truly integrated platform. Starting with core CRM and business intelligence, we'll iterate based on agent feedback to create the definitive operating system for luxury real estate professionals.

Immediate Next Steps

→

Agent Discovery Sessions

Interview top producers to understand current workflows, pain points, and must-have features for daily operations

→

Integration Planning

Technical workshops with Rechat and Brokerage Engine teams to map API integrations and data flows

→

Rapid Prototyping

Build working prototypes of core features for agent testing and feedback before full development

Your Agent
Operating System

One Platform. Complete Business Control.

This isn't just an app - it's the command center for luxury real estate professionals. By unifying CRM, marketing, MLS, analytics, and AI intelligence in one mobile platform, we're giving ONE Sotheby's agents the competitive edge they deserve. Let's build the future of luxury real estate together.

Inspiration from Industry Leaders

Drawing inspiration from JLL Real Estate's AI innovations, reimagined for Sotheby's luxury market

JLL Real Estate AI Innovation

This video showcases cutting-edge AI technology in commercial real estate. We're adapting these innovations for Sotheby's luxury residential market, delivering instant property insights, market intelligence, and personalized recommendations tailored to ultra-high-net-worth clients.

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